Product Review: The Impossible Burger. The Plant-based Burger That Will Get You To Think Twice About Beef

The geek in me is one of those early adopters who likes to be one of the first to try something new and innovative. When I first heard about the Impossible Burger, I seriously could not wait to try it more because I was intrigued by the way the texture of the burger looked from the photos. The patty looked like ground beef to me.

I was quickly sold on the premise, “High on taste. Low on impact.” Here is a burger that has 1/8 the carbon footprint and tastes like beef. From a marketing perspective, brilliant!

I first tried the Impossible Burger at Cockscomb in SF. Their Impossible burger comes with lettuce, dijon, Gruyere cheese, caramelized onions, and bread & butter pickles. I didn’t get the cheese because I’m allergic to dairy. Here is a video I did at Cockscomb where you can see the burger and my final opinion on whether the Impossible Burger lives up to the hype.

Spoiler alert. OMG! Is this thing for real? It’s making me see the world differently already.

 

What’s mind blowing about the Impossible Burger is that this isn’t your dad’s veggie burger. If you closed your eyes and took a bite, you’d think it was a regular beef burger. It’s like Impossible re-imagined ground beef using plants instead of cows. It’s like if Mother Nature said okay if we could go back in time and create beef again, we could do it like this. No sentient beings need to be killed. No factory farms required.

The Impossible Burger is a great example of Clean Proteins, protein sources that are akin to Clean Energy. Clean Proteins are proteins that are produced with low carbon and low eco footprints. It’s all about low impact to help stop climate change, further environmental damage, and more threats to human health caused by industrial animal agriculture while having a delicious time doing it.

One thing that surprised me was how good this burger is without ketchup. Sorry, not sorry, but I’m one of those people who puts ketchup on everything. Can’t help it. I LOVE my ketchup! The way the Cockscomb burger is prepared is actually better without ketchup. Never thought I’d say that about a burger.

My only criticism of the Impossible Burger is that it’s primarily being served at high-end restaurants where the going price is averaging almost $20…a burger. At Cockscomb, it was $19 without fries.

But, I get why Impossible is starting with the high-end to make it an aspirational want. It’s a great approach to make plant-based eating cool and desirable. Umami Burger partnered with Jaden Smith for a special Impossible slider trio to help raise donations for Hurricane Relief Efforts.

Fortunately, the Impossible Burger is starting to come down in price because they have opened a new manufacturing facility here in the Bay Area which can crank out 1 million pounds of plant-based meat per month at full capacity, which can supply about 1,000 restaurants.

At Gott’s Roadside, they are selling an Impossible Cheeseburger for $12.99 without fries. Their burger is served with American cheese, lettuce, tomatoes, pickles & secret sauce on a toasted egg bun. Sadly though, at least to me because I like bread, to make it vegan you have to nix the cheese and order the burger with a lettuce wrap so it ends up looking like the In N’ Out “Protein Style” burger. All of Gott’s buns including their gluten-free bun is made with egg.

Here is the Impossible Burger at Gott’s without cheese. I already knew about the Gott’s egg buns beforehand so I brang a vegan hamburger bun and swapped it after taking the photos so I could eat it. The first photo in the post cover image is the same Gott’s Impossible Burger.

Again, SO GOOD! The patty is a little slimmer than the one at Cockscomb but it’s just as good and meaty. You can see in this closer up photo that the texture of the Impossible Burger looks like ground beef. Gott’s also features Sir Kensington’s Spicy Brown mustard which is amazing!

Here is the FAQs about the Impossible Burger which includes the nutritional information and a locator so you can find out if the Impossible Burger is being offered at a restaurant near you. Impossible does not have any retails sales yet so you cannot buy it at a grocery currently. When that happens, I’ll be one of the first people at the grocery store because I want to make some Impossible spaghetti sauce and sloppy joes.

Have you tried the Impossible Burger? What did you think of it?

 

Product Review: Plant-based Tuna Ahimi Nigiri and Roll from Ocean Hugger Foods At Whole Foods Market

In September, I was excited to hear about this new plant-based tuna called Ahimi made by Ocean Hugger Foods featured in USA Today that Whole Foods Market was selling in nigiri and a roll. Buzzfeed also posted a video about this vegan tuna sushi feeding it to unsuspecting people in the office.

I was in NYC to see the Christmas tree at Rockefeller center and found the Ahimi nigiri and roll at the Bryant Park Whole Foods on 42nd St and 6th Avenue so I bought a pack because hello vegan sushi!

 

One word review: WOW.

What blew my away the most is that this Ahimi is made from tomatoes. Who knew tomatoes could have a fatty-like texture so close to tuna fish with a vibrant red color that is spot on. I took a close up shot above so you could get a better view of the surface texture. Just looking at it most would never guess that was tomato. From the Ocean Hugger website:

“Made from just five natural ingredients, Ahimi™ is free of mercury, PCBs, and other toxic chemicals. It’s also vegan, safe for pregnant women, nursing mothers, and people with compromised immune systems.”

With Ahimi, you will never get a fishy flavor nor any worms or bacteria that can come with raw fish, and the best part is that the fish can stay in the ocean. The website does not list nutritional info because I am curious about the protein content as well as the fat and cholesterol.

Here is a quick peek video of the Ahimi up close so you can see it in action.

 

I liked the Ahimi best in the roll. If you served plant-based tuna this roll to your average meat-eaters, they would never know the difference. The Ahimi wouldn’t fool sushi aficionados but I think they might be impressed with the texture for a plant-based option. I would be curious to hear what Japanese sushi chefs think of this Ahimi.

I would love to see Ocean Hugger Foods do a spicy tuna so you could make spicy tuna rolls, my favorite.

 

Definitely try the Ahimi nigiri and rolls out if you can, and let me know what you think. Ocean Hugger Foods is heading in a great direction!

 

If You Need Help Choosing a Turkey Meat Alternative

If you are doing your first plant-based Thanksgiving, let’s give you a standing round of applauds! *cheers*

Here is a good video if you decided to go with a turkey meat alternative but have no idea which brand to get because hello there are too many choices. Yay! There was a time when Tofurkey was it. Thankfully, you now have many choices and the turkey-less meats are getting better.

 

The top brands are Tofurkey, Field Roast, and Gardein. Not in the video, Trader Joe’s also has a Turkey-less roast with gravy. Enjoy!

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